Despite a surge in online marketing, direct mail remains one of the largest advertising methods for U.S. businesses.?Research from the Magna Advertising Group found that spending on direct mail reached $21 billion last year, up nearly 3 percentage points from 2010.
Tom Foti, manager of Direct Mail and Periodicals for the U.S. Postal Service?said with the average household bombarded by more than 150 email ads a day, direct mail is a way for businesses to stand out from the crowd.
?Direct mail creates a one-on-one connection that?s hard for other media channels to match,? Foti said, adding the average household receives just two pieces of direct mail each day.? ?It lets you incorporate coupons, reply cards, mobile barcodes and other response mechanisms.??Full Story
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Source: http://www.digdev.com/blog/fox-news-how-to-make-direct-mail-work-for-your-business/
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